The Hampshire and Isle of Wight Air Ambulance team needs Islanders' help to keep the life-saving service flying.
As the charity approaches its 10,000th flight, it is calling on supporters to get behind its latest initiative - Miles for Missions.
The aim is to get Islanders exercising outside - within Government guidelines - to raise much-needed funds.
Participants are encouraged to take on a 3, 5 or 10 mile walk later this month (January).
HIOWAA CEO, Alex Lochrane, said:
“Right now, everyone needs something to strive for, and a goal to go for, and I really hope that launching Miles for Missions will encourage our supporters to raise vital funds for us.
"Approaching 10,000 flights is a tremendous achievement and is testament to the hard work of so many people, day after day. Most importantly, it reminds me of the dedication and generosity we are shown – day after day - by our local communities; none of what we do would be possible without their support.”
As the nation grits its teeth through another lockdown, the charity - which began in 2007 - says it stands ready to support people across Hampshire and the Isle of Wight.
Participants can sign up to Miles for Missions on the HIOWAA website. Islanders are encouraged to complete their walk in their local area on the weekend of January 30.
Registration costs £10 per person - and those taking part are urged to fundraise before the main event. Anyone who raises over £25 will receive a HIOWAA t-shirt.
All participants are asked to adhere to the latest government guidance where travel restrictions and social distancing are concerned. They can be found here.