A £340,000 campaign to sell the Isle of Wight to potential tourists in London, the south east and the Midlands has been launched by the Island’s Council.
Ads on the tube, as well as in national newspapers, will be among the ways future visitors will be able to see the Just Add Water campaign. Cabinet Member with responsibility for Tourism, Cllr George Brown, said: "By conducting an all year campaign with three peaks of activity- January and February, April and May and September and October - we will also be ensuring that the Island is in the mind of visitors at all times and especially when they may be thinking of booking holidays. That will help us in our goal of extending the tourism season…”.