Local sailing sports marketing and events agency Into the blue has been appointed by Volvo Car UK to manage its sailing sponsorship portfolio.
Into the blue will provide a strategic review of Volvo’s extensive UK sailing sponsorship, along with managing all aspects of media, communications and events. Volvo's UK sailing activities includes sponsorship of some of the UK’s best Olympic gold medal sailors through its 'Team Volvo for Life' programme as well as the grassroots championships of the sport, to encourage greater participation in the sport.
Into the blue is based in Cowes, Isle of Wight and was founded by Jo Grindley. Other clients of the company include double Olympic gold medallists Ben Ainslie, Shirley Robertson, JPMorgan Asset Management, Volvo Event Management Sweden, Norths Sails UK and The Ellen MacArthur Trust.
Double Olympic gold medallist Shirley Robertson and member of Team Volvo for Life said “Into the blue is a sailing specific company that has a true understanding of the industry. Jo combines high standards with professionalism, creativity and the ability to make things happen”.
Jo Grindley has worked with Volvo for the past six years promoting the Volvo sailing sponsorships across the UK. Jo said “This is a fantastic opportunity for the company to build on our existing relationship with Volvo and deliver them a complete sponsorship package making Volvo the number one choice of car to the sailing fraternity”.
Into the blue is a sports’ marketing agency that provides a bespoke consultancy services for companies wishing to explore the role of sponsorship for their business in more depth. The company offers sophisticated marketing communications solutions that fit the clients’ unique needs. For more information visit www.intotheblue.biz